Measurement check
First we establish where and when the goals fire, and verify the conversion data in GA4 before anything is optimised. A register of goals is kept separately, so nobody has to remember what a given identifier in the account means.
Ads Automation marketing
Ads automation: campaign audit and optimisation through APIs
Campaign management through the API instead of clicking through the interface. It always starts with one question: are conversions even counted correctly?
The problem
Advertising is rarely bad on its own. Far more often it is optimised on wrong data: the goal is set on the wrong step, the counter counts the wrong thing, and the account honestly shows zero conversions where people do in fact reach the result.
Optimising bids in that situation is pointless: the system learns from a falsehood and confidently steers the budget the wrong way.
How it works
Regular audit
Campaigns, ad groups and ads are checked automatically: what spends with no return, where bids do not match results, where ads fail on relevance.
Working through the API
Changes are made programmatically across the platforms we manage, Google Ads and Yandex Direct, rather than by hand in the interface. That makes them repeatable, reversible and independent of who is at the keyboard today.
End-to-end analytics
Ad platform data is joined with web analytics, so you see what happens to a person after the click, and the clicks themselves are no longer the only signal.
What it gives
- Conversions are counted correctly, and optimisation rests on real data
- Budget stops going to what brings no result
- Changes are repeatable: it is clear what was changed and when
- Several accounts are run by the same rules instead of from memory
Who it is for
Anyone spending noticeable money on paid search who is unsure the numbers in the reports reflect reality.
Questions
Where does the work start?
With a check of what is measured. While the goals fire in the wrong place, any bid optimisation only speeds up the loss of budget.
Which ad platforms do you work with?
Google Ads and Yandex Direct, both through their APIs. Conversion tracking is verified in GA4 before any campaign is touched.
Do you replace the PPC specialist?
No. Automation takes over the routine: audits, data checks, repeatable changes. Decisions on strategy and positioning stay with a person.
What about ad copy?
The rules for it are derived from manual edits rather than invented. We look at what a person edits and turn that into a rule set for generation.
Other projects
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